HiB explains why your product range should respond to customer feedback and the latest design trends.
It’s vital for any business to update and refine its product portfolio, and introducing products that meet changing customer needs is an important driver of product-line expansion.
Ash Chilver, sales director at HiB, comments on the importance on taking stock of the latest trends.
“A product range should be the result of customer opinion and consumer feedback, not to mention the latest design trends. When it comes to the once humble mirrored cabinet, for example, today’s offering has evolved to include integrated charging sockets and USB ports – ideal for toothbrushes, shavers and trimmers.
“Further techy enhancements can be found in the form of colour temperature changing LEDs. According to research, the lighting of a room can have a significant effect on our mood, emotions and sleep patterns. Both the intensity and the colour of a lighting scheme can have a measurable impact on our psychological state, and in the bathroom, where relaxation is a priority, this is particularly relevant.
“Cabinets which feature colour temperature changing technology, for example, can make all the difference. These are able to either harmonise with overhead lights or softly contrast them, depending on the homeowner’s preference.
“Furthemore, colour-adjusting LED lighting can meet wellbeing needs too, as experts advise bright lights for alertness and subdued tones for tranquility, both of which can be achieved at the touch of a button.
“In line with this way of thinking, we’ve added some exciting new features to one of our most popular mirrored cabinets: Xenon. Its mirrored exterior effortlessly enhances surrounding décor by reflecting wall tiles to create a striking statement, whilst the soft close, multi-door design is fringed with vertical light strips that emit a gentle, pleasant glow for flattering radiance. It was already stylish, but now it’s smart too.
“With technologies like these at the top of the agenda for many consumers, it’s absolutely worth taking note of the latest developing trends.”