GROHE spent four days at the Bournemouth Air Festival earlier this month promoting sustainability.
The company’s involvement centred around the GROHE XXL Experience Truck, which hosts some of GROHE’s most forward-thinking water innovations.
GROHE’s team gave visitors samples of filtered sparkling and still water straight from its GROHE Blue Watersystem. These came in biodegradable cups to reduce the need for single-use plastic at the event.
To tackle any plastic that had made its way onto the beach, the GROHE team led daily beach cleans. They collected a significant amount of recyclable plastic across the four-day event.
GROHE enlisted the help of an MC to get the public involved in beach cleans and family-friendly games and entertainment, with prizes given away to those who joined in.
Experts from GROHE were also ready to answer questions on how people can reduce water usage in the home.
Chris Penney, training manager at GROHE UK, said: “We have been able to demonstrate how GROHE is ‘shaping the future of water’.
“While our GROHE Blue Watersystems reduce the need for single-use plastic, the global plastic crisis persists. The World Economic Forum has predicted that there will be more plastic in the ocean than fish by 2050.
“We are therefore over the moon with the results of our beach cleans and delighted to have been able to align the GROHE Truck Tour with impactful sustainability efforts at such a popular event.”